Future of the Retail Store for Nine Line Apparel -myassignmenthelp

Question: Write about theFuture of the Retail Store for Nine Line Apparel. Answer: Nine Line Apparel real store has been operating online in order to get more customers. The manager of the real store explains how it has been difficult to adopt the e-platform for business operations. To make online operations effective, Nine Line Apparel had to change with changing technological business needs. Changing of business operations according to technological advancements made it possible to adopt more than 75% of customers to their online shopping platform. While adopting online business transactions, it was quite challenging to choose from various alternatives the best mode of operations which was best suited the real store (Stephens 2017, P. 56). The main two options which seemed viable for Nine Line Apparel are; desktop platform application or Mobile platform applications. Later, Nine Line Apparel business adopted both mobile application and desktop platforms since most of its customers had access to computers and mobile phones. Up to date, the real store has noticed a n increase on sales of 1.24% and 1% on both mobile and desktop platforms respectively. Besides, Nine Line Apparel reduced product bounce rate by 11% while increase in customer has hit 10,000. To make online stores more effective, Katawetawaraks Wang (2011, p. 67) focuses on online customer decision making process while comparing it with offline decision making. Though there is difference between the two, comparing the two alternative gives a clear implication on what influences online customer to buy the product or shun away from the product. After a thoughtful considerations, both offline and online purchasing had more attributes that are common. The only difference was on physical inspection and interaction of product before buying. When customer security is guaranteed, online purchasing attracts more customers than offline buying. This was mainly attributed with convenience in terms of buying and delivery. The article also focuses on factors that impedes online buying such as unsecured customer payments and slow shipping and poor technology infrastructure between customers and suppliers. Lastly, according to Katawetawaraks Wang (2011, p. 70), managers of retail store s have a responsibility to decide what has to be done to attract more customers. Managers should make sure there is trust between retail and customers, user friendly platform has been established and money back guarantee in cases product fails to meet customer satisfaction. Similarly, according to Bui Kemp (2013), online buying can be influence by other factors such as previous online experience, customer emotions and norms. Due to the nature and experience of shopping in regard to technological advancement, online retail business has changed and integrated many aspects. Online retailing has moved from just buying of product, it has to factor how customers get their product and if it meets their needs. The point of buying has to meet customer needs and security measures. This brings up an integrated model that incorporates different aspects that makes online customer feel satisfied and willing to come for more product (Klanten, Ehmann Borges 2013, P. 145). The article evaluates intensive aspect on various theories that influence online buying and positive correlation between customer norms, emotional response and repeat actions of online buying process. Bibliography Katawetawaraks, C Wang, C. 2011. Online Shopper Behavior: Influences of Online Shopping Decision. Asian Journal of Business Research Volume 1 Number 2 2011.pp. 66-72 Klanten, R., Ehmann, S., Borges, S. 2013. Brand spaces: branded architecture and the future of retail design. Berlin, Gestalten. M-y Bui Elyria Kemp. 2013. "E-tail emotion regulation: examining online hedonic product purchases. International Journal of Retail Distribution Management, Vol. 41 Iss: 2 pp. 155 170 Stephens, D. 2017. Reengineering retail: the future of selling in a post-digital world. Figure 1 Publishing.