Wednesday, September 2, 2020

Do the Pros of Monetary Policy Outweigh the Cons Essay

Do the Pros of Monetary Policy Outweigh the Cons - Essay Example Notwithstanding, as an adjustment strategy money related arrangement viability as an apparatus of monetary adjustment among different instruments of financial approach fluctuates starting with one economy then onto the next. This is subsequently, of contrasts in the monetary structures, disparity in the degrees of improvement in cash and capital markets that bring about changing degrees of financial advancement, and the distinctions in the predominant monetary conditions. Financial approach use after some time has be that as it may, realized debate dependent on whether its pertinence during times of monetary downturn is helpful or not. The heroes among the strategy creators maintain the utilization of money related approach as a methods for altering the economy to the elevated levels of swelling. In actuality, the adversaries don't bolster the utilization of money related approach as an adjustment apparatus since they accept that the cons because of its utilization exceed the experts picked up when the administration through the national bank applies fiscal strategy measures in the economy. It is in this way, advantageous to see the effect of money related strategy on the economy so as to decide if the utilization of fiscal arrangement is gainful or not. Money related arrangement impacts during financial downturn period when the business sectors are secured with swelling with the quick increment in cost and loan fees could be valuable has it has a positive effect as a control measure. As per Keith Kuester’s article the downturn time frame that as of late unfurled incited money related and financial adjustment instruments use by the policymakers in the United States and abroad as a methods for alleviating the extreme monetary downturn. Kuester (2011) further on portrays how the business analysts to a great extent relied upon the utilization of financial approach as a method of settling the economy. This is on the grounds that financial approach can be app lied so as to diminish the loan cost in times of monetary downturn by animating private interest. Thus, the contractionary fiscal approach brings down the loan cost and in this manner impacts government use by bringing down it through the abatement of the financing cost to up to near zero percent as it can't move to negative percent. Then again, the Economist Intelligence Unit (2010) likewise bolster the intense measures by the legislature to diminish the loan fees of government assets through the Federal save national bank so as to control the upsurge of monetary downturn from expanding further to outrageous levels. Jenkins and Eckert (2000) likewise attests that the legislature through the national bank controlled the financing cost so as to control the cash flexibly in this manner, lessen the pace of expansion. Moreover, the utilization of fiscal arrangement achieves adjustment of costs over the long haul this is on the grounds that it can control the easing back down of the swel ling rate. Kuester (2011) confirms that at lower financing cost because of the fiscal strategy implementation set up the private utilization and speculation increments as they gain trust in the dependability of the economy. This is on the grounds that the family will in general assume the nearness of a steady expansion and accordingly, the families will in general spare less and increment their interest for utilization merchandise. What's more, the Economist Intelligence Unit (2010) likewise certifies that subsequent to applying money related strategy on the economy administers a recuperation that keeps on picking up force as the spending of buyers increment essentially from an annualized pace of 1.6% up to 3.6% after a quarter. This is joined extensively by an expansion in the total national output.

Saturday, August 22, 2020

Database Management System Abstract

Database Management System Abstract Database the executives framework is a framework is a PC programming program that is planned as the methods for dealing with all databases that are right now introduced on a framework hard drive or system. Various kinds of database the executives frameworks exist, with some of them intended for the oversight and legitimate control of databases that are designed for explicit purposes. Here are a few instances of the different manifestations of DBMS innovation that are as of now being used, and a portion of the fundamental components that are a piece of DBMS programming applications. Presentation A Database Management System (DBMS) is a lot of PC programs that controls the creation, support, and the utilization of a database. It permits associations to put control of database improvement in the hands of database overseers (DBAs) and different experts. A DBMS is a framework programming bundle that helps the utilization of coordinated assortment of information records and documents known as databases. It permits diverse client application projects to handily get to a similar database. DBMSs may utilize any of an assortment of database models, for example, the system model or social model. In enormous frameworks, a DBMS permits clients and other programming to store and recover information in an organized way.fig 1.1 Instead of composing PC projects to separate data, client can pose basic inquiries in a question language. Subsequently, numerous DBMS bundles give Fourth-age programming language (4GLs) and other application improvement highlights. It assists with indicating the co nsistent association for a database and access and utilize the data inside a database. It gives offices to controlling information get to, authorizing information honesty, overseeing simultaneousness, and reestablishing the database from reinforcements. A DBMS likewise gives the capacity to coherently introduce database data to clients. history Databases have been being used since the most punctual long periods of electronic processing. Dissimilar to present day frameworks which can be applied to generally various databases and necessities, by far most of more established frameworks were firmly connected to the custom databases so as to pick up speed to the detriment of adaptability. Initially DBMSs were discovered uniquely in huge associations with the PC equipment expected to help huge information sets.Some sorts of DBMS are : 1960s Navigational DBMS As PCs developed in speed and capacity, various universally useful database frameworks rose; by the mid-1960s there were various such frameworks in business use. Enthusiasm for a standard started to develop, and Charles Bachman, creator of one such item, Integrated Data Store (IDS), established the Database Task Group inside CODASYL, the gathering liable for the creation and normalization of COBOL. In 1971 they conveyed their norm, which for the most part got known as the Codasyl approach, and soon there were various business items dependent on it accessible. 1970s Relational DBMS Edgar Codd worked at IBM in San Jose, California, in one of their branch workplaces that was essentially associated with the advancement of hard circle frameworks. He was discontent with the navigational model of the Codasyl approach, outstandingly the absence of a pursuit office. In 1970, he composed various papers that laid out another way to deal with database development that in the end finished in the momentous A Relational Model of Data for Large Shared Data Banks. In this paper, he depicted another framework for putting away and working with huge databases. Rather than records being put away in a type of connected rundown of freestyle records as in Codasyl, Codds thought was to utilize a table of fixed-length records. A connected rundown framework would be exceptionally wasteful while putting away meager databases where a portion of the information for any one record could be left vacant. The social model understood this by parting the information into a progression of standardized tables, with discretionary components being moved out of the principle table to where they would occupy space just if necessary. A few contrasts between DBMSs SQL(Structured question language) is a database script intended for overseeing information in social database the board frameworks (RDBMS), and initially dependent on social polynomial math. Its extension incorporates information embed, inquiry, refresh and erase, outline creation and alteration, and information get to control. SQL was one of the principal dialects for Edgar F. Codds social model in his compelling 1970 paper, A Relational Model of Data for Large Shared Data Banks and turned into the most broadly utilized language for social databases.Fig 1.2 PHP(hypertext Prepocessor) gives a scope of offices to permit web database engineers to recover information from a database and consolidation this dynamic substance with static contect on a web paqe. It incorporates the real database(where the information are stored)and the DBMS,which deals with all the entrance to the database,the application server oversees correspondence with the databse server with the DBMS API. Prophet DBMS Oracle database system㠢㠢‚â ¬identified by an alphanumeric framework identifier or SID[4]à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬comprises in any event one occurrence of the application, alongside information stockpiling. An instance㠢㠢‚â ¬identified tenaciously by a launch number includes a lot of working framework procedures and memory-structures that collaborate with the capacity. Notwithstanding capacity, the database comprises of online re-try logs (or logs), which hold value-based history. Procedures can thus document the online re-try signs into file logs (disconnected re-try logs), which give the premise (if fundamental) for information recuperation and for certain types of information replication. The Oracle DBMS can store and execute put away techniques and capacities inside itself. PL/SQL (Oracle Corporations exclusive procedural expansion to SQL), or the item arranged language Java can conjure such code objects as well as give the programming structures to thinking of them. DBMS represents Database Management System which is a general term for a lot of programming devoted to controlling the capacity of information. RDMBS represent Relational DataBase Management System. This is the most widely recognized type of DBMS. Concocted by E.F. Codd, the best way to see the information is as a lot of tables. Since there can be connections between the tables, individuals frequently expect that is the thing that the word social methods. Not really. Codd was a mathematician and the word social is a scientific term from the study of set hypothesis. That is to say, generally, in view of tables.

Friday, August 21, 2020

Energy drinks effect Research Paper Example | Topics and Well Written Essays - 500 words

Caffeinated drinks impact - Research Paper Example The fundamental loss of water from the body is because of sweat According to different examinations on the off chance that one loses water up to at least two percent of ones body weight (water makes 60% of the body weight) because of perspiring (If a man/lady gauge 50 Kilograms and if s/he loses one liter perspiration), that will prompt a drop in blood volume. This will drive the heart to work more diligently to siphon the blood through the courses. This is the outrageous circumstance of lack of hydration. This prompts muscle cramps. The working of the mind intensely relies upon water. In this way drying out influences the cerebrum prompting exhaustion and tipsiness. If not re-hydrated promptly this circumstance may even prompt warmth ailments like Heat Stroke and Heat Exhaustion. Notwithstanding exorbitant perspiring, different reasons for lack of hydration are insufficient liquid admission, inability to supplant liquid misfortunes during and after the activities, turning out in dry sweltering climate, in the open, and drinking just when one is parched. Sometime in the past water was the main or one of only a handful scarcely any wellsprings of hydration. In any case, water as a hydrant was found to have a great deal of impediments. The significant disadvantage of water as a hydrant is that it doesn’t supplant the salts or electrolytes lost during sweat. Water effectively extinguishes thirst even before the body gets re-hydrated. Just scarcely any individuals like the flavor of the water; most discover the taste generally flat. Progressively finished, drinking a lot of water can, however seldom, cause hyponatremia or water inebriation. It was these restrictions of water as a hydrant that constrained scientists to create caffeinated drinks particularly for sports. Caffeinated beverages or Sports drinks with their average sweet-tart taste mix don’t extinguish thirst. So one is probably going to drink bigger volumes of vitality/sports drinks, contrasted with water which assists with keeping up a superior degree of hydrati on. Beneficial outcomes: Electrolytes or salts and Carbohydrates are the significant parts of a caffeinated drink or sports drink. Protein is another segment

Tuesday, May 26, 2020

Heineken Company Case Study Essay - 2475 Words

Heineken Company Case Study (Essay Sample) Content: Heineken Company Case StudyStudentà ¢Ã¢â€š ¬s NameInstitutionHeineken Company Case StudyBackground information.Heineken is a multinational company, which deals with alcoholic drinks production. This company was founded by Gerard Adriaan Heineken in 1864. The Company is named after its founder "Heinekenà ¢Ã¢â€š ¬Ã‚ . Although originally based on Amsterdam, it was closed 1988 and converted to a Museum called "Heineken Experienceà ¢Ã¢â€š ¬Ã‚ . The company has over 200 breweries in various countries globally. Due to its globalization, it has provided job opportunitiesto over eighty thousand people. The company produces various brands of brew which include Beer, Zywiec, Staronrno, BirraMoretti, Ochota, Murphyà ¢Ã¢â€š ¬s, star and Heineken Pilsener.Since its establishment, Heineken has gone through various transitions. In 1869, under the management of Gerard Adriaana Heineken, the company adopted bottom-fermenting yeast as a method of production process. With its ma ssive growth, a new brewery branch was established in Rotterdam in 1874. The brewing formula, employed until today, was developed by Dr H. Elion in 1886, under management of Gerard Adriaan Heineken.The Adriaantenure ended in 1917 and the management was delegated to his son, Henry Pierre Heineken, who managed the company since then until 1940. During his tenure, henry established various techniques of maintaining consistency in the quality of the companyà ¢Ã¢â€š ¬s products. He also ensured a lot of export as a strategy of increasing the companyà ¢Ã¢â€š ¬s productivity, and expansion.Since 1940, Alfred henry Heineken, son to henry Heineken, took over the managerial position of the company until when he passed on in 2002. During his tenure, he ensured high rate of companyà ¢Ã¢â€š ¬s globalization (Derdak, 2007). He also attempted to raise the companyà ¢Ã¢â€š ¬s stock price by purchasing competing brewing companies and closing them down. This enabled him to be the only brew produc e, hence competition was minimized. Alfred also merged the company with its competitor, Amstel in 1975, and established a new brewery firm inZoetrwoude.Based on globalization and revenue income, Heineken is currently ranked the thirdlargestbrewing company. It bought the brewery division of Mexican giant FEMSA in 2010, and merged with the company. This enabled it toeasilymarket itsproductsthroughout Latin America. With FEMSA acquisition, Heineken is projected to grow strong by expanding its market share in the Latin America. The underlying reason to this projection is the fact that, FEMSA is possessing big distribution link in Latin America, therefore with its network, Heineken will expand.Literature ReviewThe main objective of the Heinekenà ¢Ã¢â€š ¬s management team is to expand the company in various fields. These include increasing the productivity, revenues, enter into new markets and make more global expansion. Since 2006 to 2011, the Heinekenà ¢Ã¢â€š ¬s generalperformance has been fluctuating. The trend is shown in the table below.Exhibit 1 Income Statements (in millions of euros)  2010 2009 2008 2007 2006 Revenue 16,133 14,701 14,319 12,564 11,829 DEBIT 2,476 1,757 1,080 1,528 1,832 Net Profit 1,436 1,018 347 807 1,211 Dividend 438 318 210 343 294 Exhibit 2 Balance Sheets (in millions of euros) 2010 2009 2008 2007 2006 Assets 26,549 20,180 20,563 12,968 12,997 Liabilities 16,321 14,533 15,811 7,022 7,477 Equity 10,228 5,647 4,752 5,946 5,520 In 2006, there was an increase in sales. This was greatly contributed by expanded markets in Eastern Europe, Africa and Far East. It was during this time, when a plan for constructing a brewery branch in South Africa was proposed. This was due to the increase in sales in Africa, specifically South Africa.Towards the end of 2008, there was an organic growth in the company. At the same time there was a slowdown in the beer market globally. Due to this, the companyà ¢Ã¢â€š ¬s management opted t o deployeconomic policies, such as cost reduction measures in order to maintain profitability. In comparison to 2010 and 2006, the net profit in 2009 was low. This may have been contributed by the financial crisis experienced in 2008.However, in the year 2010, Heineken recorded the highest level of profit. There is also increase in the size of assets, dividends and equities.EvaluationPolitical environmentWith its expansion globally, Heineken is operating in various political environments. Different countries have different political systems which affects the investment companies in one way or another. Marketing, selling and distribution of investment products involvea lot of strategies that conforms to the countryà ¢Ã¢â€š ¬s political policies and regulations. Various countries try to discourage their citizens from consuming alcoholic drinks. In an attempt to achieve this, various political policies have been set in place in order to minimize consumption. Some of these policies i nclude imposing heavy taxes on alcoholic products, making it expensive hence not achieved by many. Also some countries have regulated the consumption of alcoholic products by certain groups of people for instance drivers. Due to such political regulations and policies, alcoholic product marketsare impacted negatively. Therefore, political environment brings threat to Heineken marketing strategies. Also some countries, with other breweries companies impose heavy tariffs to Heineken in order to salvage their local producers for competition. The heavy tariff increases the cost of production and reduces the profit. Also investing in some countries is associated with a lot of risks, which may impact the performance of company negatively. The risks emanates from issues such as civil conflicts, for instance the Kenya post-election violence in 2008, which affected the performance of investment companies.Economic EnvironmentHeineken operates within various economic factors. Such factors in clude interest rates and inflation. Inflation has been a common phenomenon affecting investment companies. Inflation is measured by changes in the consumer price index. The two types of commonly experienced inflations are expected and unexpected inflation rates. Unexpected inflation always results in risks to the investments sectors. Therefore, high inflation rates increase speculations in the breweries markets hence increases price volatility (Graham, 2005). The 2008 economic crisis, which resulted from inflation contributed to the low performance in the company.Another economic factor that brings threat to Heineken Company is currency fluctuations. Due to its globalization, it operates using various currencies and in cases of currency fluctuations, the companyà ¢Ã¢â€š ¬s imports and exports are affected.Another economic factor that causes lack of steadiness in terms of profitability is interest rate. Unstable Interest rate causes effects, not only to future firmà ¢Ã¢â€š ¬s cash flows, but also discounting rates. Interest rate is considered when calculating cost of capital to appraise the investment decision. Higher interest rates leads to increased debt service hence affect the companyà ¢Ã¢â€š ¬s productivity performance. Also low interest rate reduces the investment cost.Social cultureMost people from various cultural set ups consume alcohol during leisure time. The lifestyle is changing rapidly due commitments,hence people do not get free time to go to barduring leisure for alcohol consumption. Many people have found it easier to interact and socialize via social sites in the internet as part of their leisure. Therefore going to social club such as bars have been minimized hence decline in alcohol consumptions. Due to this,beer markets suffer including Heineken, leading to deterioration in the sales quantity.Another social factor that affects the volume of beer consumption is the demographic changes. The population sizes and distributions of various co untries vary. In countries where the population size is bigger, the beer market is wider hence increase in the volume of sale.TechnologyWith high competition in the beer markets, various companies are striving to improve the quality of their products in order to gain competitive advantages (Riggs, 2007). The main strategy that ensures quality and mass production is the new technology deployment. Therefore,applicationof the new technological meansof production is inevitable in any investment sector. Technology is not only applicable in production, but also in marketing. New technology ensures attainment of profitability through low cost of production associated with it and also economies of scale due to the large volume of production which is supplied to the market. The modern technology employment in any production firm is very crucial since it ensures high quality of products, conforming to the current consumer preferences. The high production level, which led to the realizati on of the high profit, dividends and equities in the year 2010, was greatly contributed by the modern technological means of productionCompetition.Heineken is fighting for common market with other brewing companies. Some of these companies managed to get into the market fast (first mover) therefore gaining first mover advantage. Some of these companies include Anheuser-Busch InBev and SABMiller. These companies also deployed m...

Saturday, May 16, 2020

Evaluation Of The Research And Creative Work - 1453 Words

UROP Application Spring 2016 Christopher Jones Mentor: Trafton Drew Department of Psychology Statement of the Problem/Topic of the Research or Creative Work Visual Search is important in our everyday lives, and search relies on cues from the environment and uses object similarity to guide search. While much research has been done to see how visual similarity between objects affects visual search (Duncan and Humphreys 1989), very little research has been done to see how different types of similarity between objects compare in their effects on visual search. Specifically the proposed project would investigate how semantic similarity and visual similarity influence visual search using real world objects. The usage of real world objects is important because many laboratory visual search tasks are not reflective of visual search in a real world setting. Neural measures gathered from EEG (Electroencephalogram) data in the form of ERP (Event-Related Potential) components can be used to measure onset of attentional processing, as well as how distracting cer tain objects may or may not be. Specifically the N2PC reflects a shift in attention to a visual target. Using this ERP component, the neural differences between visual and semantic similarity in objects can be evaluated and compared between participants. While research shows there is a behavioral effect between visual and semantic similarity among distractors in visual search (De Groot, Huettig, and Olivers 2016),Show MoreRelatedResearch mEthodology957 Words   |  4 Pages4. Empirical research in India in particular creates so many problems for the researchers. State the problems that are usually faced by such researchers. 5. A research scholar has to work as a judge and derive the truth and not as a pleader who is only eager to prove his case in favour of his plaintiff. 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Wednesday, May 6, 2020

Essay on Race in Silkos Ceremony - 628 Words

Ceremony Throughout Ceremony, the author, Leslie Silko, displays the internal struggle that the American Indians faced at that time in history. She displays this struggle between good and evil in several parts of the book. One is the myth explaining the origin of the white man. As common in Indian cultures they create a myth to explain why the white people came to them. The author begins to show the Indians feeling of hopelessness by showing in the myth, on pages 132 - 138, that there was no way the Indians could stop the white people from destroying the Indian culture. â€Å"Entire tribes will die out, covered with jestered sores, shitting blood, vomiting blood.† (pg. 137) The myth says that the white people will cause chaos,†¦show more content†¦They believe this because to a certain point it is true. Many Indians do drink at bars but that is because they do not have much else to do because there is no good land to plant on and nothing to feed the cattle with. The w hite people had no respect for the Indians Even Tayo himself believes in part of the stereotype. Before he thought a white man would steal his cattle he thought that an Indian or a Mexican would have done it. He himself believed in the lies that the white man has started about the Native Americans. Although he finally realizes what they are a learns to hate them. The lies about the Indians just hide the lies about the white man and Tayo believes that the lies will destroy the white man. Because of all this prejudice and the living conditions of the Indians they feel hopeless that they can not do anything to better their lives. Beign war veterans does not help it only make them feel worse. All they do is drink to try to get away from all of it. In the end they end up destroying themselves. Because of all of the pain they were holding in. The only one of them who saw what was really happening was Tayo and he is the only one that makes it. In Conclusion the author, Leslie Silko, displa ys the poverty and hopelessness that the Native Americans faced because of the white man. The Author elaborates this feeling of hopelessness in the Indians myth explaining the origin of the white man. As a resultShow MoreRelatedAnalysis Of Leslie Marmon Silkos Ceremony1138 Words   |  5 PagesBeing mixed-race often involves issues relating to identity. It is especially challenging for Tayo, the protagonist of Leslie Marmon Silko’s Ceremony, because of his half-white and half-Native American identity. Ceremony takes place in the American Southwest during the early 20th century, where Tayo is looked down upon by both white and Laguna Indian society because of the taboo nature of racial mixing, as well as his refusal to fully embrace either group. The racial tensions between these two groupsRead MoreLeslie Marmon Silko Ceremony Analysis1180 Words   |  5 PagesIn Leslie Marmon Silko’s Ceremony, Tayo, the novel’s protagonist, describes the instance before his br other, Rocky, died by stating that â€Å"the wind swept down †¦ [and whipped] the rain into gray waves that blinded him† (11). The ability of the wind to blind Tayo demonstrates its powerful abilities to distort and individual’s perception. Furthermore, Rocky’s death is a moment that disturbs Tayo throughout the entirety of the novel and can be perceived as one of the main factors that caused his illnessRead More Ruth Benedict’s Ethnography of Pueblo Culture, Patterns of Culture, and Leslie Marmon Silko’s novel Ceremony2361 Words   |  10 Pages– Silko amp; Benedict As noted in the response by Janet Tallman, there are three main themes concerning Ruth Benedict’s ethnography of Pueblo culture, Patterns of Culture, and Leslie Marmon Silko’s novel Ceremony. 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Each tribe may have variations in style depending the particular tribe, however they all share common themes. The themes of the stories describe their passion to honor the earth, awareness of spiritual influences, the significance of ceremony and ritual traditions and the â€Å"the power to teach, heal and reflect† (PBS, 2004). The stories also include myth, healers and interconnect spiritual and practical issues (Hunter, 2006). They believe their storytelling tradition provides directionRead More Pocahontas and the Mythical Indian Woman Essay5406 Words   |  22 Pageshealers but while they keep their positions as saviors of men, Indian women are illustrated saving Indian men rather than white males. Whereas the Indian women previously saved white men from the savages of their own tribe, they are now saving their own race from the destruction of the white world. Native women healing sick Indian men recurs as a common theme throughout multiple Native novels. Furthermore, it is generally the men who are spiritually or mentally sick: few emotionally ill women are portrayedRead MoreWilliam Faulkner s The Sound And The Fury2036 Words   |  9 Pagesuneven literary landscape is emphasized through Ceremony by Leslie Marmon Silko and The Sound and the Fury by William Faulkner, as these authors merge two distinct novels into the same time period in which their co-existence should not be possible, but somehow is. As American literature evolves, the limitations that were once set upon authors disappear, ultimately creating an uneven literary landscape as seen through The Sound and the Fury and Ceremony. On one hand, Faulkner’s novel divulges the realityRead MoreThe Conscious Vs. Unconscious Theory1839 Words   |  8 Pagesslip into the forefront of our minds by hook and by crook† (70). Ceremony is a book written by Leslie Marmon Silko that is the story of Tayo, who is a veteran of the World War II. In this book, Silko tells a story of Tayo how he suffers from a battle fatigue, how he struggles with this fatigue and how he challenges his mixed-race role in the Native American society after returning from the Pacific war. With the help of a ceremony and Tayo’s strong mind that does not give up easily, he is able toRead MoreExploration of the Divergent Cultural Relationships with Land in Leslie Marmon Silkos Ceremony1778 Words   |  8 PagesExploration of the Divergent Cultural Relationships with Land in Leslie Marmon Silkos Ceremony In her novel, Ceremony, Leslie Marmon Silko uncovers the innumerable contrasts of the white ranchers and the Native Americans. The natives feel helpless as the whites spill themselves upon the contiguous hillsides and valleys. The commanding whites steal the land which had never before belonged to any single entity. Unable to retain their land, the Native Americans can only continue

Tuesday, May 5, 2020

Future of the Retail Store for Nine Line Apparel -myassignmenthelp

Question: Write about theFuture of the Retail Store for Nine Line Apparel. Answer: Nine Line Apparel real store has been operating online in order to get more customers. The manager of the real store explains how it has been difficult to adopt the e-platform for business operations. To make online operations effective, Nine Line Apparel had to change with changing technological business needs. Changing of business operations according to technological advancements made it possible to adopt more than 75% of customers to their online shopping platform. While adopting online business transactions, it was quite challenging to choose from various alternatives the best mode of operations which was best suited the real store (Stephens 2017, P. 56). The main two options which seemed viable for Nine Line Apparel are; desktop platform application or Mobile platform applications. Later, Nine Line Apparel business adopted both mobile application and desktop platforms since most of its customers had access to computers and mobile phones. Up to date, the real store has noticed a n increase on sales of 1.24% and 1% on both mobile and desktop platforms respectively. Besides, Nine Line Apparel reduced product bounce rate by 11% while increase in customer has hit 10,000. To make online stores more effective, Katawetawaraks Wang (2011, p. 67) focuses on online customer decision making process while comparing it with offline decision making. Though there is difference between the two, comparing the two alternative gives a clear implication on what influences online customer to buy the product or shun away from the product. After a thoughtful considerations, both offline and online purchasing had more attributes that are common. The only difference was on physical inspection and interaction of product before buying. When customer security is guaranteed, online purchasing attracts more customers than offline buying. This was mainly attributed with convenience in terms of buying and delivery. The article also focuses on factors that impedes online buying such as unsecured customer payments and slow shipping and poor technology infrastructure between customers and suppliers. Lastly, according to Katawetawaraks Wang (2011, p. 70), managers of retail store s have a responsibility to decide what has to be done to attract more customers. Managers should make sure there is trust between retail and customers, user friendly platform has been established and money back guarantee in cases product fails to meet customer satisfaction. Similarly, according to Bui Kemp (2013), online buying can be influence by other factors such as previous online experience, customer emotions and norms. Due to the nature and experience of shopping in regard to technological advancement, online retail business has changed and integrated many aspects. Online retailing has moved from just buying of product, it has to factor how customers get their product and if it meets their needs. The point of buying has to meet customer needs and security measures. This brings up an integrated model that incorporates different aspects that makes online customer feel satisfied and willing to come for more product (Klanten, Ehmann Borges 2013, P. 145). The article evaluates intensive aspect on various theories that influence online buying and positive correlation between customer norms, emotional response and repeat actions of online buying process. Bibliography Katawetawaraks, C Wang, C. 2011. Online Shopper Behavior: Influences of Online Shopping Decision. Asian Journal of Business Research Volume 1 Number 2 2011.pp. 66-72 Klanten, R., Ehmann, S., Borges, S. 2013. Brand spaces: branded architecture and the future of retail design. Berlin, Gestalten. M-y Bui Elyria Kemp. 2013. "E-tail emotion regulation: examining online hedonic product purchases. International Journal of Retail Distribution Management, Vol. 41 Iss: 2 pp. 155 170 Stephens, D. 2017. Reengineering retail: the future of selling in a post-digital world. Figure 1 Publishing.